As the business owner, the VP of Digital Commerce & Loyalty is responsible for delivering profitable sales growth from $6B digital commerce channels and driving customer lifetime value through our ever-evolving loyalty programs, which include 100M members across Arby’s, Buffalo Wild Wings, Dunkin’, Jimmy Johns, and SONIC restaurants.​

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This position plays a critical role in leading the team to define breakthrough strategies for the digital eCommerce business and loyalty programs, aligning with each brand’s unique positioning and business goals. Additionally, this role often serves as a cross-functional leader, ensuring that individual brand’s digital and loyalty objectives are met with scalable operations and technologies to drive efficiencies in portfolio-level capabilities investment.​

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The scope of influence extends beyond the four walls of Inspire Brands into our ever-growing franchisee community, which is vital in reaching our digital and loyalty ambitions.

RESPONSIBILITIES

Managing Business​

• Lead the development of our promotion calendar for Digital eCommerce channels, Loyalty programs, and personalized offer programs in collaboration with Brand Marketing teams to achieve optimal sales and profit outcomes for each brand
• Coordinate traffic generation strategy with cross-functional teams of paid and earned marketing channels to expand our database of reachable audiences
• Manage the marketing calendar for owned communication channels (e.g., emails, push notifications, SMS, and mobile app/web) to support campaigns and brand messages, while personalizing guest experiences to enhance customer engagement
• Refine the Loyalty program’s value proposition to reduce churn, increase frequency, and boost spending
• Oversee daily operations to monitor sales metrics and business KPIs across all brands, ensuring accountability from the team and partners to meet financial and strategic goals
• Manage the points-based loyalty P&L, ensuring competitive point costs to drive sales and customer lifetime value while maintaining profitability for franchisees
• Collaborate with finance partners to set and manage capital and G&A budgets

Enabling Business​

• Introduce new best-practices, operations, and capabilities to achieve better business outcomes. Standardize processes and tools to improve business efficiencies
• Influence the technology roadmap led by Product Management to enhance guest experiences in line with digital commerce and loyalty goals. Oversee the roll-out and operationalization of new technologies to ensure high returns on capital investment
• Guide the analytics roadmap led by Data & Analytics and Business Intelligence teams to build out critical reporting and insights for managing and growing the business
• Manage changes related to Digital Commerce and Loyalty programs with proactive stakeholder alignment and transparent communication, including franchisee relationship management
• Build effective teams by attracting high-performing talent, developing team members, and organizing roles and responsibilities

EDUCATION AND EXPERIENCE

• 4 year degree in Business Administration, Marketing, Economics, or a related field; MBA or equivalent graduate degree preferred
• 10+ years of experience in Digital Commerce and Loyalty programs
• Proven track record of growing and managing points-based loyalty programs
• Knowledge of Digital Commerce platforms and strategies is a plus

REQUIRED KNOWLEDGE, SKILLS, OR ABILITIES

• Demonstrated ability to build and lead high-performing teams; experience managing 5–6 direct reports and influencing an organization of 25–30 individuals
• Strong understanding of B2C business models; experience in restaurant, hospitality, travel, or retail industries preferred
• Passion for the restaurant industry with an entrepreneurial mindset and a desire to shape the future at Inspire Brands
• Strategic thinker with strong decision-making skills and the ability to lead data-driven discussions to drive alignment on priorities and impact across a matrix organization
• Proven ability to plan and align across complex matrix structures, ensure accountability, and optimize processes to achieve results
• Exceptional oral and written communication skills; able to convey clear, tailored messages to diverse internal and external audiences

This position sits within our Atlanta Support Center with an expectation to be on-site 80%.

Inspire is a multi-brand restaurant company whose portfolio includes more than 33,000 Arby’s, Baskin-Robbins, Buffalo Wild Wings, Dunkin’, Jimmy John’s, and SONIC restaurants worldwide.

We’re made up of some of the world’s most iconic restaurant brands, but we’re much more than just a restaurant company. We’re a team of hundreds of thousands who individually and collectively are changing how people eat, drink, and gather around the table. We know that food is much more than a staple—it’s an experience.

At Inspire, that’s our purpose: to ignite and nourish flavorful experiences.

 

Inspire is a multi-brand restaurant company whose portfolio includes more than 33,000 Arby’s, Baskin-Robbins, Buffalo Wild Wings, Dunkin’, Jimmy John’s, and SONIC restaurants worldwide.

We’re made up of some of the world’s most iconic restaurant brands, but we’re much more than just a restaurant company. We’re a team of hundreds of thousands who individually and collectively are changing the way people eat, drink, and gather around the table. We know that food is much more than a staple—it’s an experience. At Inspire, that’s our purpose: to ignite and nourish flavorful experiences.