The Vice President of Brand Experience is responsible for building and executing marketing plans to achieve Jimmy John’s business ambitions and brand vision. This includes clearly defining the consumer targets/insights, monitoring competitive activity, identifying white space, leading the annual brand planning process, and spearheading the development of a multi-year growth strategy for the brand. 

The VP of Brand Experience will work cross-functionally to maximize brand performance and deliver against topline goals.  They will work closely with brand analytics and finance on business forecasting and will be responsible for monitoring real-time performance and taking appropriate action to achieve goals. They will lead key growth acceleration workstreams including pricing & value strategy, delivery optimization, consumer segmentation, menu merchandising strategy, brand partnerships, and long-term innovation initiatives. 

RESPONSIBILITIES

• Lead cross-functional annual brand planning process, including establishing annual marketing calendar and annual budget
• Monitor in-year and adjust based on evolving forecast, risks, opportunities, and market dynamics
• Lead development of the brand’s long-term business and consumer goals. Develop strategies and recommend prioritization of resources to accomplish those goals
• Lead definition of key targets, including insight development, learning attitudes and usage, and monitoring performance against consumer goals
• Lead value and menu pricing strategy, including ongoing evaluation of value initiatives and development of new value programs
• Oversee other strategic projects as part of Jimmy John’s growth acceleration plans
• Team management & people development

EDUCATION AND EXPERIENCE QUALIFICATIONS

• 15+ years of progressive marketing in brand management and/or brand experience.
• Restaurant/QSR experience preferred
• 4-year Degree in Business Administration, Marketing, Statistics, Social Science, or a related field required
• Advanced degree preferred

REQUIRED KNOWLEDGE, SKILLS, OR ABILITIES

• Strategically-minded marketer with a general manager mindset—strong business acumen, analytical skills, and P&L fluency
• Deep understanding of brand marketing fundamentals, including brand positioning, competitive dynamics, pricing, purchase cycle, recruitment & retention, macro trends
• Creative thinker and conceptual problem-solver who can recognize white space in the market and identify innovative ways to capitalize on growth opportunities
• Keen understanding of consumers/guests, including consumer journey, segmentation, and identification of consumer targets
• Thrives in collaborative, matrixed, and cross-functional organizations with a strong ability to influence others to align behind a common vision
• Adaptable, agile leader with a growth mindset, able to perform in a fast-paced environment
• Effective communication skills and ability to speak and write concisely & persuasively across both internal and external audiences
• High EQ leader comfortable adapting approach across stakeholders, including all levels of internal organization and externally with Franchisees
• Proven track record of developing and mentoring others, including leading high-functioning teams
• 15% travel required

 

Inspire is a multi-brand restaurant company whose portfolio includes more than 33,000 Arby’s, Baskin-Robbins, Buffalo Wild Wings, Dunkin’, Jimmy John’s, and SONIC restaurants worldwide.

We’re made up of some of the world’s most iconic restaurant brands, but we’re much more than just a restaurant company. We’re a team of hundreds of thousands who individually and collectively are changing the way people eat, drink, and gather around the table. We know that food is much more than a staple—it’s an experience. At Inspire, that’s our purpose: to ignite and nourish flavorful experiences.