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Who We Are

We’re building something new here.
​​​​​​​Something worth being a part of.

Inspire Brands is a multi-brand restaurant company whose portfolio includes nearly 32,000 Arby’s, Baskin-Robbins, Buffalo Wild Wings, Dunkin', Jimmy John's, Rusty Taco and SONIC Drive-In restaurants worldwide.

We are creating a family of brands with maverick qualities, each with their own distinct positioning, guest experience, and product offering. Our brands are diverse, distinctive, and fan favorites. In a sense, you could say we seek those who provide something different than the norm.
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Our support centers

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OKLAHOMA CITY, OK
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MINNEAPOLIS, MN

Fostering a Winning Culture and Organization

First Look: SONIC Unveils Bold New Restaurant Design
On the heels of launching a new brand identity and advertising campaign in the spring, SONIC Drive-In recently unveiled the first drive-in of the brand’s new restaurant design – Delight. The updated look provides a fun and inviting space for guests to enjoy a moment of carefree bliss in their daily routine.
Buffalo Wild Wings Wins Prestigious Award for Menu Overhaul
When Jamie Carawan, Vice President of Brand Menu and Culinary of Buffalo Wild Wings, joined the brand in June 2018, he put the wheels in motion for a complete overhaul of the sports bar’s menu. Close to two years later, Carawan can proudly look back at the job his team has done after earning the Nation’s Restaurant News 2020 MenuMasters Award for the Best Menu Revamp.
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Arby’s ‘Missing Menu’ Takes TikTok by Storm​​​​​​​
Following weeks of back-and-forth between TikTok user John Casterline (@h1t1) and Arby’s, the brand finally has its menu back. It all started on October 22, when the TikToker published a video saying he bought a flat-screen TV for $25 and all it could display was the Arby’s menu.
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