PURPOSE OF THE POSITION

The Senior Manager of eCommerce Business will lead all eCommerce initiatives, driving strategy and execution to optimize performance across digital platforms. This role will collaborate closely with brand leadership, and report directly to the Brand Lead for Digital Experience. The Senior Manager will focus on enhancing guest-facing and business-enabling features, driving traffic, conversion, check size, and customer satisfaction (CSAT). This position will also support third-party marketplace performance, and partner with cross-functional teams to ensure a cohesive and high-performing eCommerce strategy.

This is an important role with Inspire Brand’s digital experience team and is key to our journey in elevating and growing our digital business. To deliver on our aggressive multi-year roadmap and priorities, you will need to be invested in our brand’s business objectives, guest needs, franchisee needs, product performance, and technical platforms. You will collaborate closely with our brand, marketing, digital, and product teams to prioritize and deliver against the digital strategy.

RESPONSIBILITIES

Leadership and Team Management:

• Foster a culture of collaboration, innovation, and accountability with the potential to oversee 1-2 individuals
• Serve as a strategic partner to brand leadership, providing insights and recommendations to align eCommerce initiatives with brand goals.
• Track and report on business KPIs

eCommerce Strategy and Execution:

• Determine the best way to strategically support menu optimization and management, to generate high conversion rates. Collaborating closely with promo and Tech Ops teams to ensure seamless digital experiences related to both new products, new features, and new offers
• Drive the optimization of guest-facing features, such as navigation, search, and checkout, and business-enabling capabilities to maximize eCommerce performance, along with the optimization geared towards driving growth of known authenticated users and repeat rates.
• Synthesize reporting on product features to recommend new iterations that realize the capability’s full value potential.
• Develop and execute strategies to grow and optimize owned delivery channels while supporting third-party marketplace initiatives
• Represent DGE in 3P conversations around owned delivery

Collaboration and Stakeholder Engagement:

• Update brand stakeholders on test roadmap with DXP
• Own Digital Monthly deck that highlights the latest performance and upcoming plans
• Work closely with the Brand Lead for Digital Experience to align priorities and communicate progress and results to leadership.
• Partner with Inspire product teams to plan, execute, and prioritize app and web development, ensuring seamless user acceptance testing (UAT) and deployment.
• Collaborate with internal stakeholders, including marketing, analytics, IT, and product teams, to ensure cohesive execution of eCommerce initiatives.

Business Impact and Continuous Improvement:

• Facilitate as-needed business activities to improve eCommerce performance metrics, including traffic, conversion, check size, and CSAT.
• Partner with Inspire product and IT teams to maintain and enhance platform integrations and functionality.

Day to Day Accountability:

• Menu management
• Site optimization
• Owned delivery strategy
• New integrations
• KTLO Reporting and Tracking
• End to end customer journey mapping

QUALIFICATIONS

Education:

• Bachelor’s degree in marketing, Business, Digital Media, or a related field. MBA preferred.

Experience:

• 5 - 6 years of experience in eCommerce, digital marketing, or related fields.
• Proven track record of leading and executing successful eCommerce strategies.
• Experience managing and developing high-performing teams.
• Familiarity with mobile and web-based eCommerce platforms and delivery channels.
• Experience with third-party marketplace strategies and operations.
• Proven track record of preparing and delivering presentations to groups of varying sizes.

Skills and Abilities:

• Strong leadership skills with the ability to influence and collaborate across all levels of the organization.
• Analytical mindset with the ability to interpret data and translate insights into actionable strategies.
• Exceptional project management skills with the ability to manage multiple priorities and meet deadlines.
• Excellent communication skills, with a focus on effectively presenting to leadership and cross-functional teams.
• Detail-oriented with a focus on flawless execution and continuous improvement.
• Strong problem-solving skills with a structured and innovative approach to challenges.
• Personal integrity, humility, and a collaborative spirit.

Travel Requirements:

• Availability to travel up to 20%.

 

Inspire is a multi-brand restaurant company whose portfolio includes more than 33,000 Arby’s, Baskin-Robbins, Buffalo Wild Wings, Dunkin’, Jimmy John’s, and SONIC restaurants worldwide.

We’re made up of some of the world’s most iconic restaurant brands, but we’re much more than just a restaurant company. We’re a team of hundreds of thousands who individually and collectively are changing the way people eat, drink, and gather around the table. We know that food is much more than a staple—it’s an experience. At Inspire, that’s our purpose: to ignite and nourish flavorful experiences.