In this role of Senior Manager, Data & Analytics – Sonic  the ideal candidate will be critical in enabling the Sonic brand to understand business performance. The Senior Manager will develop recommendations to inform short and long-term strategic decision-making. This individual should be an expert at generating insights from data and communicating effectively with stakeholders.

The Senior Manager will be a key resource for the brand in answering business questions efficiently and effectively, and requires strong thought-leadership skills in order to assist with driving business decisions. They will manage a team that can answer a high volume of business questions in a fast-paced environment all while maintaining a positive culture focused on team-member development. 

*This position sites onsite in our Atlanta Support Center 4 days per week,

typically Monday- Thursday.
  

RESPONSIBILITIES 

• Insight generation – generate insights that improve the business through linking various data sources (e.g., sales, competitor, market, customer, etc.) 

• Relationship management – develop and maintain strong relationships with key stakeholders and partners  

• Business analysis – analyze brand performance and sales trends, including promotion and test analysis 

• Brand performance – analyze and monitor key metrics across brand health, product performance, and guest experience, using deep knowledge of the brand and category to forecast future performance 

• KPI reporting – create and maintain reports that assess ongoing business performance, leading indicators, and explanatory factors 

• Ad hoc reporting – develop, execute, and deliver reports based on brand business requirements 

• Project management – ensure that medium/long term projects are implemented on time and achieve objectives 

• Team management – create a fun and dynamic team environment that enables impactful work and supports team member development   

• Artificial Intelligence – proactively identify opportunity for AI to influence team productivity and quality of insights 

EDUCATION AND EXPERIENCE QUALIFICATIONS 

• Minimum 4-Year degree preferably in Engineering, Statistics, Economics, Business or Mathematics 

• Graduate degree preferred 

• 6+ years relevant experience in marketing, business analysis, data management / reporting, consumer insights, or other related area or an MBA 

• Experience managing and developing teams preferred 

REQUIRED KNOWLEDGE, SKILLS or ABILITIES 

• Ideal candidate has an inquisitive nature and a passion for learning and solving problems 

• Self-starter personality who can operate with minimal supervision 

• Understands business principles and strategy, and possesses strong analytical skills 

• Demonstrated expertise in forecasting, test design, and causal analysis, including structuring and leading experiments and translating results into clear business actions 

• Forward-thinking perspective on using Artificial Intelligence solutions to improve team productivity and quality of insights 

• Strong proficiency in SQL required, along with experience using modern data environments and query tools (e.g., Snowflake, Databricks, BigQuery or similar platforms) to analyze large datasets 

• Proficiency with Microsoft Office applications, with expertise in Excel (e.g., pivot tables, advanced functions, formulas, filtering, etc.)  

• Ability to collect and synthesize information, making it relevant, understandable, and actionable for key stakeholders 

• Ability to balance multiple projects with competing deadlines 

• Effectively interact at all levels of the organization across multiple functional areas 

• Excellent writing, presentation, project management and strong influencing skills required 

• Interest in the restaurant industry and desire to train in our restaurants to learn operations, and a strong desire to help shape the future at Inspire Brands 

• Team management experience with clear examples of supporting team member growth and development 

• Minimal travel may be required