Purpose:

The Sr. Manager will be responsible for leading all digital media activation efforts for 1 – 2 brands within the Inspire Brands portfolio.  This role will work cross-functionally between Media Strategy & Planning, Consumer Analytics, Brand Marketing, and with Inspire’s media agency-of-record to develop and execute all in-house aspects of the broader campaign.  Leading a team of 3 – 5 direct reports and collaborating with peer Managers and Senior Managers across Media Strategy & Planning to maintain business outcomes/insights performance reporting and financial stewardship across the brand portfolio.

Responsibilities:

Digital Media

• Responsible for owning and overseeing all digital media activation for respective brand(s).

  • Channels include: Programmatic, Paid Social, Biddable 3PD and Paid search.

• Ensuring team is executing campaigns according to brand/agency plans and continually optimizing to drive superior performance

• Develop POV’s and strategic recommendations that will improve performance and aligns with the overall goals of the brand(s)

• Collaberate with external partners to drive joint business plans, strategic sessions, QBRs, and campaign performance.  

• Work closely with the larger demand generation teams (Audience Planing, Analytics, Data and Tech) to setup and ensure audiences strategies are being properly implemented and tested.

• Possess a well-developed analytical ability and a proven track record of extracting tangible insights from large data sets

• Ensure all partners and ad tech tools are being leveraged and your team is producing reports that display the impact of the media being bought

• Work with your team to ensure billing and budget pacing is handled accurately and on time

• Mentor, train, and develop jr level team members on biddable team to continually strengthen the department and assist in succession planning across your direct team

• Push test and learn agendas to media and business performance.

• Delivery ad hoc campaigns and requests in a timely organized manner.

• Be partners to Media Strategy and planning as well as Publicis in buying and planning all media.

Agency and Cross-Functional Internal Teams Collaboration

• Exhibit confident communication skills with various internal leadership heads, including brand CMOs to effectively present tactical paid media plans and campaign status reports on a regular basis or as needed

• Interface with external/internal teams in managing requests concerning processes and deliverables.

• Partner with Managers of MS&P and the agency relationship at the “pod” level

• Provide insights on competitive tracking, campaign performance, pacing on a regular basis and/or as needed

• Partner with the media analytics team to measure impact of ongoing campaigns and overall plan

• Work with Audience Planning to determine audience scalability and strategies across each platform.

• Partner Work closely with other internal departments to develop learning agenda and testing roadmap based on brands’ objectives, insights, and key challenges

Requirements:

• 4 Year Degree Preferred

• 5+ years of hands-on experience in SEM, Paid Social or Programmatic and / or biddable media

• 5+ years working in media buying either on the agency side or the client side

• Experience managing people and projects

• Demonstrated experience in problem solving and managing multiple tasks

• Ability to lead teams and deliver results

• Excellent project management skills (proficiency in Excel/PPT/SharePoint will be key)

• Ability to balance multiple priorities and meet project deadlines

• Excellent oral and written communication skills

• Ability to lead and influence others

• Personal integrity, humility, an appreciation for the power of true teamwork

• Passion for the restaurant industry and desire to train in our restaurants to learn operations. A strong desire to help shape the future at Inspire Brands

• Self-starter personality who can operate with minimal supervision

 

Inspire Brands is a multi-brand restaurant company whose portfolio includes more than 32,000 Arby’s, Baskin-Robbins, Buffalo Wild Wings, Dunkin’, Jimmy John’s, and SONIC restaurants worldwide.

We’re made up of some of the world’s most iconic restaurant brands, but we’re much more than just a restaurant company. We’re a team of hundreds of thousands who individually and collectively are changing the way people eat, drink, and gather around the table. We know that food is much more than a staple—it’s an experience. At Inspire, that’s our purpose: to ignite and nourish flavorful experiences.