Purpose of Position: 

The Retail Business Development Team licenses the Inspire Brands to CPG and service companies, to bring them to consumers beyond our traditional restaurants. The goal of the team is to generate revenue and build brand loyalty by making our brands widely available where, when and in the form’s consumers desire.   

• This team member position is a key point of contact between external licensed partners and Inspire Brands team leads 

• This position will lead the development and execution of CPG retail programs with the external license partners that are strategically aligned to drive Arby’s, Buffalo Wild Wings, Jimmy John’s, and Sonic businesses  

• This position will lead the communication of certain CPG initiatives within the Arby’s, Buffalo Wild Wings, Jimmy John’s and Sonic brand teams 

Responsibilities:  

• As the key point of contact between various license partners and the brands, the manager will be responsible for developing and maintaining the day-to-day relationship and communications between Inspire Brands and the licensee to ensure the execution of the yearly plan for the CPG products 

• Align with Inspire Brand teams to identify potential areas of growth for the brands in the CPG space 

• Responsible for overseeing annual planning and budgeting for managed licensed businesses.  

• Monthly forecasting and roll ups of all revenue and expenses. 

• Identifying potential gaps and areas for growth. 

• Lead the management of day-to-day activity, creative development and execution for a variety of marketing programs that will drive restaurant traffic and channel sales, attract new consumers, and incent purchase 

• Utilize a variety of traditional and non-traditional marketing tools (FSI’s, digital and social marketing, consumer promotion) 

• Collaborate with Integrated Marketing and/or other CPG business teams to drive cross-channel or product-focused events   

• Measure and analyze program results to assess business impact and opportunities for improvement 

• Advise tracking of licensee’s progress toward yearly plan achievement 

• Lead internal approval processes of various marketing and packaging elements 

• Ensure timely communication of retail partner business strategies and activities within the organization and out to the franchisee community 

• Collaborate with licensed partners in development of new product innovation and launch activities 

Education/Experience: 

• Bachelor’s degree in Marketing or Business; additional education a plus 

• 5+ years of marketing program or brand management experience 

• Demonstrated track record of executing business-driven programs 

• Previous working within a franchised system a plus 

• Experience with new business prospecting and or account management 

Key Competencies: 

• Polished interpersonal skills, to maintain strong working relationships with business partners and suppliers 

• Strategic thinking 

• Strong organizational, analytical and presentation skills 

• Ability to take direction and execute with minimal supervision 

• Ability to think “outside the box” and persevere when faced with roadblocks 

• Development of fact-based business cases 

• Proficiency in Microsoft Office and IRI syndicated data 

Physical Demands/Working Conditions: 

The position is situated in Canton, MA   

Standard office environment 

Occasional travel to markets or partners offices (25%)