The Franchisee Recruitment Manager is responsible for Inspire’s franchisee recruitment strategy for new and existing franchisees generating a consistent pipeline of potential growth opportunities. This includes, but is not limited to, integrated frachisee recruitment marketing, vetting and qualifying leads leveraging technology tools, and working cross-functionally with the development and communications teams. 

Work Location: Atlanta Global Support Center – Atlanta, GA 

Experience: Minimum of 5-7 years of professional experience 

Minimum of 2 years franchise recruitment experience 

Responsibilities

Franchisee Recruitment 

• Create, implement, and maintain franchisee lead generation and recruitment strategy and processes 

• Identify new, and grow existing franchisee recruitment channels (targeted marketing campaigns, industry channels and events, etc.) 

• Initiate, plan, and execute Inspire-led franchisee recruitment events and discovery days 

• Manage logistics and budgets for approved franchisee trade shows and brand conferences, conventions, owners’ meetings, etc. 

• Develop and maintain franchisee recruitment and lead generation performance metrics and reports (funnel ratios, CPL, CPS, lead source data, etc.) 

Lead Evaluation and Qualification 

• Identify and pursue franchisee lead pathways to nurture potential relationships focused on growing quality leads pipeline 

• Design, create, and maintain franchisee lead scoring to adequately evaluate and qualify leads 

• Establish and implement lead intake forms for websites, events, and marketing efforts, ensuring tracking capabilities (UTM parameters), are in place for ROI 

• Work with Franchise Development team to ensure criteria for evaluation of leads is aligned to brand objectives and goals 

• Work with Systems and Operations Manager to implement lead scoring and tracking in CRM 

Marketing Assets 

• Create and maintain franchisee recruitment marketing assets – collateral, advertising, etc. 

• Establish and maintain a repository of Inspire franchisee success stories and case studies to leverage in targeted marketing channels 

• Support Inspire’s growth narrative related to development and franchisee success 

Miscellaneous 

• Provide assistance with ad hoc projects as directed 

Required Knowledge, Skills or Abilities 

• Restaurant franchisee recruitment experience 

• Restaurant franchisee sales experience 

• Event logistics and management 

• Organized and methodical with strong attention to detail 

• Ability to multitask and adapt quickly to changing priorities 

• Working knowledge in Excel and Power Point 

• Excellent written and verbal communication skills 

• Experience with a Mac and Apple software applications 

 Helpful Knowledge, Skills or Abilities 

• Salesforce CRM knowledge