Partner with and support the Paid Media Team and the collective Media Strategy & Planning team in the activation of Programmatic, Search, and Social Media campaigns for the Inspire Brands portfolio.

RESPONSIBILITIES

• Billing/actualizations/Media Authorization Forms (MAF)

  • Updating MAFs throughout the year

  • Filling out actualization portion of planning documents for all channels

  • Updating invoice tracker monthly (Inclusive of Attaching invoices in Smartsheet’s) & PO Numbers

• Responsible for data validation for internal measurement tools such as Media Optimization, Reporting, MEF, etc.

• Working with Associate Managers on Dashboard and media hygiene checks

• Support Associate Managers with Pacing tasks

• Screenshot decks (on applicable brands) or input mock links into SS for IMC & MS&P visibility

• Owning creative specifications on messaging grid for planning and execution

• Transfer Messaging Grids to Traffic Sheets for all channels on a brand

• Ownership of campaign execution documents while ensuring specific inputs are complete and accurate. Responsible for sharing the document with external parties and making sure it is saved and organized.

• Supporting Sr. Managers in ensuring JBPs are updated with forecasts and pacing throughout the month and quarter. Ensuring that added value trackers are also consistently updated.

• Own updating the Weekly newsletter with industry trends

• Assist in campaign builds/creative swaps, inclusive of owning taxonomy sheets

• Ensure App reporting is up to date and inclusive of most recent data

• Confirm brand lift study inputs are received and properly launched.

• Having action items and communication with Demand Generation team because of reporting insights to ensure Media is being continuously optimized.

• Send through Weekly Biddable Highlights to brand and other Demand Gen teams.

• Monitor and flag Double Verify incidents to ensure brand safety and suitability are up to standard

• Specific channel requests:

  • Adthena Reporting- Search

  • Doubleverify Site lists- Prog

 

Inspire is a multi-brand restaurant company whose portfolio includes more than 33,000 Arby’s, Baskin-Robbins, Buffalo Wild Wings, Dunkin’, Jimmy John’s, and SONIC restaurants worldwide.

We’re made up of some of the world’s most iconic restaurant brands, but we’re much more than just a restaurant company. We’re a team of hundreds of thousands who individually and collectively are changing the way people eat, drink, and gather around the table. We know that food is much more than a staple—it’s an experience. At Inspire, that’s our purpose: to ignite and nourish flavorful experiences.