PURPOSE OF THE POSITION: Audience Planning is a new function at Inspire meant to be the strategic bridge between Consumer Strategy from our brands, and Media Strategy from our central media team.  The Audience Planning team is responsible for developing, executing, measuring, and optimizing audience segments across paid channels.

The Audience Planning Intern will help support the Manager and the broader Audience Planning team in the audience development process across all six brands, tracking audience builds and contributing to department projects. This individual is expected to show resourcefulness, exhibit accountability, and be detail oriented.

RESPONSIBILITIES:

• Support the Manger + Audience Planning team by tracking the development and execution of audience builds across the portfolio.
• Liaise between internal/external resources and the Audience Planning team to ensure audiences are built and deployed on schedule.
• Assist in building various PowerPoint presentations and briefs as needed to package audience strategy and results.
• Monitor and summarize best practices in media-driven audience strategy across industry competitors and outside the QSR industry.
• Attend cross-functional meetings aid in summarizing notes and action steps for the Audience Planning team.
• With guidance from the Audience Planning team, learn how to define, build, and deploy audiences across a variety of paid media channels.
• Update department project and audience build trackers.
• Learn about the measurement of audience performance and help track top audiences over time.
• Provide ongoing support to the Audience Planning team for ad hoc projects.

EDUCATION QUALIFICATIONS:

Required Minimum:

• Qualified candidates will be graduate or undergraduate students in their junior or senior year of college working towards a degree in Advertising, Marketing, Business or similar

Preferred:

• Understanding of the media landscape
• Basic understanding of business and media metrics

KNOWLEDGE, SKILLS, AND ABILITIES:

• Strong Microsoft Excel and PowerPoint skills.
• Excellent oral and written communication skills.
• Analytical and strategic, with excellent attention to detail.
• Strong team orientation and interpersonal skills.
• Organized self-starter with the ability to multi-task effectively.
• Team player with the ability to balance multiple priorities and meet project deadlines.
• Capacity to learn and apply new concepts in a dynamic environment quickly.
• Strong sense of curiosity and desire to understand why things work the way they do.
• Personal integrity, humility, an appreciation for the power of true teamwork, and a sense of humor.

 

Inspire is a multi-brand restaurant company whose portfolio includes more than 33,000 Arby’s, Baskin-Robbins, Buffalo Wild Wings, Dunkin’, Jimmy John’s, and SONIC restaurants worldwide.

We’re made up of some of the world’s most iconic restaurant brands, but we’re much more than just a restaurant company. We’re a team of hundreds of thousands who individually and collectively are changing the way people eat, drink, and gather around the table. We know that food is much more than a staple—it’s an experience. At Inspire, that’s our purpose: to ignite and nourish flavorful experiences.