PURPOSE OF THE POSITION

The Associate Manager of Loyalty & Offer Strategy will play a key role in the growth and success of loyalty and owned outbound communications within the Inspire portfolio. You will be a key driver in a loyalty program’s growth targets, enhancements, and promotions. The position will be instrumental in delivering incremental sales, visits & customer LTV through all available marketing channels. 

RESPONSIBILITIES

• Coordinate with Customer Marketing partners to execute omnichannel campaign execution focusing on driving acquisition, member engagement and retention within the Rewards program.
• Partner with OMS/LMS vendor and IT to QA and create and end-to-end test new offers and rewards, ultimately educating the system on any new offers in market 
• Conduct ongoing loyalty projects, from ideation to implementation
• Coordinate the design of loyalty triggers / journeys to further establish and build out a lifecycle framework 
• Conduct ad hoc reporting & assist lifecycle strategy development to support the measurement and performance of the loyalty program and offer initiatives
• Create and submit briefs for owned channel creative and shepherd design work and feedback with agency or internal partners through build out  
• Maintain connectivity with field marketing, customer service, and organic social media to ensure awareness of offers in market, develop any training tools required for go-to-market, and manage escalation and investigation of tech issues supported from system
• Project manage Campaign Programming and Execution through user acceptance criteria  
• Responsible for omnichannel campaign development focusing on driving acquisition, member engagement and retention within the rewards program. Examples include broad promotional campaigns and/or limited time offer products, or 1:1 loyalty offers
• End to end test new rewards / offers

 EDUCATION QUALIFICATION

• Required Minimum:  4 year / Bachelor’s degree
• 1+ year of strategy, digital marketing, CRM and/or Loyalty experience

 REQUIRED KNOWLEDGE, SKILLS, OR ABILITIES

• Experience in CRM and/or loyalty space and managing complex initiatives
• Successful track record of program and promotion execution
• Experience with mobile ordering and/or mobile ecommerce preferred
• Experience working with agencies preferred
• Experience in using data to drive decision-making
• Ability to balance multiple priorities and meet project deadlines
• Excellent oral and written communication skills
• Detail-oriented and performance focused
• Ability to influence others
• Ability to solve problems both independently and as part of a team through a structured approach
• Personal integrity, humility, an appreciation for the power of true teamwork, and a sense of humor
• Self-starter personality who can operate with minimal supervision
• Availability to travel up to 25%

 

Inspire is a multi-brand restaurant company whose portfolio includes more than 33,000 Arby’s, Baskin-Robbins, Buffalo Wild Wings, Dunkin’, Jimmy John’s, and SONIC restaurants worldwide.

We’re made up of some of the world’s most iconic restaurant brands, but we’re much more than just a restaurant company. We’re a team of hundreds of thousands who individually and collectively are changing the way people eat, drink, and gather around the table. We know that food is much more than a staple—it’s an experience. At Inspire, that’s our purpose: to ignite and nourish flavorful experiences.