The Associate Manager, Experience Merchandising role will own personalized member marketing campaigns across all owned digital platforms – mobile app, email, push and .com.

REPONSIBILITIES

• Lead creative strategy for targeted and personalized marketing campaigns, leveraging tools like Movable Ink to build dynamic content and optimize performance 

• Ensure all personalized inbound member experiences complement outbound channels (email, push) forming a cohesive omnichannel journey 

• Use data-driven insights to help define segmentation, targeting, and personalization strategies that increase engagement and conversion while optimizing marketing ROI 

•  Identify and implement test and learn opportunities in conjunction with CRM team to maximize segment performance against business objectives 

• Manage pilot test for AI-powered personalization  

• Collaborate with cross-functional partners, including eCommerce, CRM, Product Management, Customer Analytics, Campaign Programming, Brand Marketing and IMC  

• Evaluate campaign performance to identify optimization opportunities and shape the evolution of future strategies and personalization roadmap  

 EDUCATION QUALIFICATIONS

• Minimum: 4 yr degree in business, marketing, or a related field 

EXPERIENCE QUALIFICATIONS

• 3+ years of experience in digital marketing, CRM/lifecycle marketing, e‑commerce, or a related optimization-focused role 

REQUIRED KNOWLEDGE, SKILLS OR ABILITIES

• Strong analytical orientation with demonstrated experience using data to inform decisions and improve marketing performance 

• Proven ability to collaborate effectively and influence cross‑functional partners 

• Highly organized with strong attention to detail, planning, and prioritization skills