Paid Search Activation 

• Support the general day-to-day functions as led by the Biddable Managers 

• Execute new campaign builds, ad copy rotations, account optimization and tracking processes across different platforms 

• Activate relevant audiences provided by internal brand teams 

• Report on campaign activity and leveraging research and industry knowledge to provide actionable, data-driven insights 

• Ownership of ongoing campaign optimization and reporting processes, ensuring that campaigns deliver to target and are achieving the best possible results 

• Monitor campaigns to ensure appropriate pacing relative to budgets and targets. Update and optimize budgets and insertion orders throughout the year based on brands’ needs.  

• Manage the reporting and financial management for Paid Search campaigns across the portfolio 

• Attend and actively participate in regular status meetings (both internal and external) to help prioritize deliverables, takeaways/next steps and timelines with Managers  

• Effectively communicate both verbally and in writing with both internal and external stakeholders 

• Provide general team support as needed based on internal priorities and scope of projects 

• Demonstrate a “big picture” understanding of brands marketing strategy and the role Paid Search plays. 

• Assume buying responsibilities in the event of a Manager’s absence  

Agency and Cross-Functional Internal Teams Collaboration 

• Partner with the media analytics team to measure impact of ongoing campaigns and overall plan 

• Co-lead competitive tracking and reporting on a regular basis and/or as needed 

• Partner with Media Strategy & Planning and Connections Planning teams to develop a learning agenda and testing roadmap based on the brands objectives, insights, and key challenges 

Requirements:

• 4 Year Degree Preferred